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3 simple ways to make your page even more beautiful

ZEEF is a platform where you collect, rank and categorize your links, and we work hard to make it nice and simple. However, it is you who make the final visual layout and the design of your page. In this post we would like to show you some simple solutions of how to improve the design of your page and make it even more beautiful.

  1. Shorten the names

First of all, try to put as short names of the links and of the blocks as possible. Leave maximum three words describing the main content of the link. If you see that the names of several links are very similar – use the name of the website instead.

Hint: DO NOT repeat the name of the page in the names of the links.

Look at the example below (don’t focus on content, the main thing here is the difference in visual presentation): we only removed “Dominican Republic” from the names of the links, and it became so much cleaner!

ZEEF page before          ZEEF page after

  1. Think of the structure of the page

When people see the ZEEF page for the first time, first of all they read the title of it, and then – the names of the blocks. The description of the page is needed, however it is not always visible. Therefore, the best way to show what type of content your page has is to create proper blocks. For example, on the JavaScript page there is a clear structure: from the general information and the basics of JavaScript, to advanced libraries and additional information. Thus, try to put the most general and important blocks on top of the page, so the visitors have a clear idea about the topic of your page and its content.

JavaScript

  1. Use non-distracting headers

Flat design is valued for its minimalism, that is why it is especially useful in ZEEF pages. Use monotonous and simple headers for your blocks and avoid too detailed pictures which may outshine the links. If you cannot find such pictures – better leave your blocks without headers at all.

ZEEF page with flat pictures

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These pages reached 10k views, why didn’t yours?

I have added one point to the guidelines, and I think this is the most important thing the curators should think about:

Be useful. ZEEF is not only for collecting the links, but also for helping people searching for information. If you decided to create a page – think first: “Why would people use it? What is the added value of the page? What problems will it solve?”

Unfortunately, there is an amount of pages on ZEEF which do not bring any added value to the visitors and to the platform in general. The reasons for this may be:

  • The curators do not really understand the point of creating ZEEF pages.
  • It is hard to find and filter useful information.
  • The curators get excited about it in the beginning, but then lose their energy and interest and abandon their pages.

According to my research, 80% of the curators need less than 1 day to create and publish their pages, and this does not always lead to the high-quality results. Creation of ZEEF page is never a matter of couple of hours – in order to collect all the relevant links, you have to be ready to make a real research on the topic!

On ZEEF there are some pages which have great added value. These are the ones I am proud to promote, being sure that people will thank me for such a great source. These are Web Design Tools, Online Collaboration Tools, Game Development and so on. These pages contain all the relevant information about the subject, and they look like this:

Wardrobe-clean

How organized ZEEF page looks like

It does not even matter what kind of clothes there are: let them be cheap and non-fashioned – I would still love to have wardrobe like this.

These pages are clean, organized, accurate, easy to use, and they are worth to be bookmarked. And most important: these page always have great statistics! People love them, share them and use them.

However, unfortunately, 80% of ZEEF pages look like this:

Wardrobe-messy

How non-organized ZEEF page looks like

The sad truth is that there may be cool, expensive and high-quality brands in this wardrobe. But it is almost impossible to find. We are lazy to search for the content. Instead, we want the links to be served on a silver platter, and even though the curators of ZEEF pages organize their links, they still make it too complicated.

For example, the page Digital Culture looks like a nice page, it has a great content and the curator spent a lot of time and resources creating it, but:

  • It’s easy to get lost, because there is no clear structure;
  • Some of the pictures are distracting;
  • The links are hard to find and do not make me feel like clicking on them;
  • Plus, it is not very clear what content these links present.

So, what is a good page?

  • It provides tools/sources for solving users’ problems (e.g. online collaboration tools).
  • It provides the best places, best products, best tutorials, best anything people look for. It can never be 60 “best” links! If you make a list of all the shops – do not call it “best shops”. And if you want to make a list of best shops – do not put all the existing links in the list. Choose top 6-10 – this is what your visitors expect from you.
  • It has everything related to the topic, but nothing extra.
  • It has short and readable links – and they should “force” the visitor to click on them.
  • It is structured and not too long (has less than 30 blocks).

How to increase the quality of the pages?

Plain information, texts, reviews and other articles are very easy to find in Google. For ZEEF there is no point competing with giants, so why to look for texts on ZEEF if we have Google for it? Instead, we should collect tools, places, shops, tutorials, books, programs, apps, cources, solutions – something that is used by people day after day, and something people would even agree to pay for.

The aim of ZEEF pages is to help people by collecting the best solutions for their problems (not just information) and by presenting them in a nice way. Thus, before creating the page, first of all, think about the benefits of using your page and it’s informativeness, structure, and names of the blocks and the links. If you already have your page on ZEEF – read the Guidelines and update your page right now!

We do not filter the information anymore, we collect the best tools and solutions to the problems people face!

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7 Steps guide sharing your ZEEF Page

In 7 steps, effortlessly increase the performance and reach of your ZEEF page(s).

Five weeks ago, curator game-development.zeef.com/ellison.leao created his page on ZEEF.com. Within these five weeks, he already managed to gather 19,000 views with almost 15,000 clicks, and has been shared by hundreds.

What is the key in generating traffic? And how can every ZEEF curator build up a similar reach of views, clicks and shares?

On Friday 31st October 2014, our curator managers sat together and organized a workshop on how to improve ZEEF page(s) and exchanged a variety of  ideas on what makes a good page. After much discussion and sharing of tips and tricks, we compiled a 7 step guide sharing, improving and ultimately optimizing ZEEF pages – that we now share with you; we value each and every curator, and by sharing our guide to best practice we hope to improve each and every curator’s page performance.

1 Create a good page

  • Choose one subject per page and use a short topic description/(link) title as shown in the blocks on the page above.
  • Fill in 5 to 15 blocks and indicate rank or popularity of your list
  • Next to your personal page, create as many quality subject pages as you want
  • List your social connections
  • Use personalized and/or subject pictures

Determining one single subject makes your page not only easier to find but also provides clarity on the main topic. It must directly answer the question on what your page is about. Make sure that topics have short description as well as link titles.

The page quality and rating will rise when filled in with 5 to 15 blocks with links. Even more if you pay attention to the rank or popularity of your list. Make sure to add all of your social connections, let peers know of your existence and viewers where to find you. Directly on top of your page you will find your social connections share submit buttons and with just one click share and spread the word. blocks

2 Use the share submit buttons

  • The circled share button in the screenshot here above, is used to submit sharing your block with links directly.
  • The share panel here below shows social media submit buttons to share your entire page on social media channels.

share-buttons

3 Start your social share

  • Send e-mails to your followers/friends.
  • Create a concise message title / header and in then inform why he/she would like your ZEEF page (and ask for suggestions!)
  • Promote on social media, forums and blogs with custom link and anchor text (back links to display other webpages that link to your posts).
  • Post replies on relevant blogs, comment in your field of interest/industry and add your ZEEF page link.
  • Use group networks and forums in need of answers. Often the reporter or requester will credit the blogger by adding a link to your page.

block-course

4 Community share

  • Reach out to companies’ links you have listed in your block, by sending notifications informing your recommendation with your ZEEF page URL
  • Actively participate on online forums replying to questions and redirecting to your page for information and answers.
  • Social media is all about online interactive communication, connect to your interest groups.

5 Share your page updates

  • When you curate new links, images and/or add new blocks, share your page updates.
  • Always link to your social media account.
  • Add your page on LinkedIn directly under your profile and publication.
  • Connect with LinkedIn Groups, share the page link, or notify with new updates.

6 Promotion by ZEEF

  • Features on ZEEF.org  and the ZEEF newsletter if desired.
  • To highlight the story of the curator, and discover their passions, interests and areas of knowledge.
  • Social Media coverage.
  • ZEEF | We filter the world’s information – by Human Intelligence – Curators are experts and specialists in their fields of interest.

7 Use ZEEF Widgets

  •  ZEEF widgets are a block of links created by curators on ZEEF.com. The widget is used for advertising by embedding it to a website or blog. The ZEEF widget is always updated when the expert changes the link block on his ZEEF page (e.g. optimizing the link titles).
  • Click here for more information; “Getting started Zeef Widgets“. The image as shown here below is a live widget a block with links referring to other widgets (hoover your cursor over the widget to use and try).

The secret to gain successful page performance and presence is to keep your content up to date and promote continuously. Sending a tweet or posting once is just that – it is ‘a moment’, a winning streak however, is easily sharing your page and linking it to other content sources and platforms. You will spread your page reach and simultaneously establish your online presence. Follow our “7 steps guide sharing your ZEEF page” and share your experience. We look forward to receiving your comments with best practice, advice or tips.

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Olivier iTW

Interview with top curator Olivier Ozinga

Olivier Ozinga is a 18 year old entrepreneur whose company (ORO Projects) aims to help develop websites from any market. Olivier is also one of our top curators who has curated content for over 20 ZEEF pages including Google, Olympic Games and Volvo Ocean Race. Maud Sztern recently contacted Olivier to ask him few questions about his experience with ZEEF.

How did you find out about ZEEF.com?

I am friends with one of the founders who told me about ZEEF. I was curious to see what it was all about and now I use it very often to share my personal passions and knowledge.

What was your initial reaction to ZEEF?

I was a bit skeptical at first. Then I learned how the platform worked and I really liked it. However I still believe there are not enough pages on ZEEF, that is why I have asked all my friends to create their own ZEEF pages. The more pages there are, the more people will use ZEEF as a beneficial link directory. More exposure to the site may make them willing to create pages about their passion too. It’s a virtuous circle.

What are the benefits of using ZEEF.com for you?

Using ZEEF has a lot of benefits. The coolest part for me is that you can share your knowledge. Everybody loves talking about something they are really knowledgeable on and a platform like ZEEF is the ideal way to express this online. The second thing is that you have access to the knowledge of other people.This allows me to discover valuable information about topics I’m not an expert in. It is a sharing community, a win-win situation where everybody has something to give and to receive.

How was the process of creating a ZEEF page?

Creating a ZEEF page is easy and fun and the steps to follow are clear. Also with the suggested links option and the curate tool you might even learn something new about a subject you are passionate about.

What improvements would you like to see?

It would be interesting to have the possibility to set ZEEF as default search engine in your browser. It will give you the possibility to use ZEEF for some of your researches instead of Google.

Was it clear what all the products of ZEEF were?

I have to admit that I only focus on one of your products. I haven’t explored all you have to offer yet.

Is it clear that you are rewarded for your curation efforts?

It is crystal clear that people get rewarded by affiliate links. But beside that, the enthusiastic response of the ZEEF team is one of the biggest rewards a curator can get (For example, all the pages you create are shared on their social media and they even invite people to their office for a chat and a coffee which is great). I’m glad to see that the company keeps on growing

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