Archive

Interview Barbara Kremers

Barbara Kremers is self-employed working as a B2B inbound marketing consultant, selling champagnes and other lovely drinks she curates content about various subjects. Barbara has several pages on ZEEF such as champagne.zeef.com and marketing-automation.zeef.com. Frido van Driem contacted her and asked her to share her experience about ZEEF.

How did you find out about ZEEF.com?

I received a newsletter from Emerce in which ZEEF was mentioned. I read that you had secured an investment of 400.000 euro and that you were active in content curation industry. This made me curious about ZEEF and what it could offer for me. Also, I have a blog about content curation and next to that content curation is beginning to be a hot topic in the Netherlands. For me it was an ideal moment to check out ZEEF and see what you guys had to offer.

What was your initial reaction?

When I first visited ZEEF.com it was not very clear what ZEEF is and what I can do with it. It basically looked like a link directory like all other ones. I thought ‘Is this it?’. I started building pages on ZEEF to get a feeling with the product and see what else is there to discover. I saw the movie on your home page slider which explained that it is possible to advertise on ZEEF. I was not really enthusiastic about this. I believe that content curation works best when you are doing it out of interest and with a passion instead of doing it out of commercial interest. But a sense of reward for my curations does keep me motivated and helps me improve the quality of my links. Also after viewing the movie it became clear for me that there is an affiliate model behind the platform. This made me aware that there is a win-win situation in setting up a ZEEF page.

What I really like about ZEEF, in comparison with Startpagina, is that you have multiple curators per subject. This creates a certain democracy within the platform and gives everybody the opportunity to curate a subject. The competition between the curators will also increase the quality of the information. However, it is not clear how ZEEF determines which curator is the best and who will be shown first.

What are the benefits of using ZEEF for you?

That is hard to tell. I have just created several ZEEF pages and they are only recently published. So I have no idea how this will turn out for me. I am quite curious whether these pages will generate revenue or traffic for me. However, I do know one thing that ZEEF offers me online exposure. I think I am able to tell you the exact benefits after a few months.  The concept of ZEEF, it is really important how you will try to keep the people activated on the platform. The success of ZEEF depends on the quality of the links and trying to keep the curators active. For example what are you going to do if you found out that I am not updating my page anymore? These are some good questions to think about at ZEEF. The fact that people are connecting their ZEEF account to their Google Plus account is a good stimulus to keep their ZEEF page up to date.

How was the process of creating a page?

This was quite easy and I must say maybe too easy. The creation of several ZEEF pages was done by heart and I memorised quite some websites. I also made use of your search function to find links for my ZEEF pages. Take for example the weight-loss page, this page has been created with the use of your search function. I searched for weight loss websites and added them to my ZEEF page. I do have to say that I did not viewed all the websites I added to my ZEEF page. Maybe it is a good idea that you can only add websites to your ZEEF page after you have viewed them. This could function as a quality control.

Was it clear what all the products of ZEEF are?

Yes. This was very clear and was well displayed on the homepage of ZEEF.

Were you aware that you are able to earn money with ZEEF?

Yes this was quite clear from the beginning. I do have a question about the sharing the commission. What if I find a good list on another ZEEF page and I would like to publish that list on my personal blog. Who receives the commission generated from that link block?

“The person who published the link block on the blog will receive the commission and will share this with ZEEF. The creator of the link block does not receive any commission. He only receives free traffic when people click on the creator of the link block”

What improvements would you like to see?

As I said before I would be great if you could only add a link to your ZEEF page after you have viewed the website. This results in a sort of quality control. Next to that I find the design of ZEEF quite clean and clear. Would be great if I could be able to add pictures to my ZEEF page. Since all the pages look quite the same, I am looking for a way to differentiate my ZEEF page. A certain call to action or a way to highlight a link would be a good solution. For now, I am only able to provide a link description which you can only see when you hover over it.

Do you have any questions?

Yes. As we discussed before I would like to know what kind of criteria ZEEF uses to determines which curator is the best and will be shown first if there are multiple curators on one subject.

“ZEEF looks at the click through ratio of every page to determine which one is the best”

0

Interview Esther van Veen

Esther van Veen is one of the first curators on ZEEF. She is Freelance Travel Writer/Photographer and very passionate about travel and manages a range of travel pages on ZEEF such as Rome, Thailand, Florence and China . ZEEF Expert Manager, Frido van Driem, caught up with Esther for an interview and asked her to share on her experience in using the ZEEF platform.

How did you find out about ZEEF.com?

I met one of the co-founders, Rick Boerebach, at a cultural event in Amsterdam. We started talking, and I soon became enthusiastic about the vision behind ZEEF. Since I travel a lot, and since I do a lot of online research in preparation for my trips and when writing travel guides and articles, I have become aware of the limitations and traps of traditional search engines like Google.

What was your initial reaction?

I was very enthusiastic, because I have noticed myself how difficult it can be to find suitable, spot-on and high quality info online. Nowadays, the internet is so ridiculously full and disordered, that it takes a lot of effort and time to distill not only the best links, but also the official links when it comes to sights, hotels and cities. I think the concept of collecting high quality info and spot-on links on a personal page is great. I believe this human and personal element distinguishes ZEEF from other search engines.

What are the benefits of using ZEEF for you?

I can show my expertise to the world, and the way I personally prefer to see and experience a place. During my many travels, I have collected enormous amounts of information and tips. ZEEF is a platform that enables me to easily arrange and express all of this, and to share my knowledge and experiences with the world with room for personal selections when it comes to hotels, sights or other info. Personally, I like to give visitors to my pages a three dimensional experience of a city or country, with links that also include youtube music videos, documentaries or films that bring the history and vibe of a place alive. In this way, I can create my own ‘signature’-style in the content that I choose and in the way I present travel information. Besides, the rank lists enable me to indicate what’s hot in the travel branche.

How was the process of creating a page?

Very easy, it works with a drag- and drop system of link blocks.

Was it clear what all the products of ZEEF are?

Yes, I understand that besides a page on a certain topic or place, you can also build a personal page or a company page.

Were you aware that you are able to earn money with ZEEF?

Yes. Eventually I hope to produce more and more pages in order to create a constant flow of passive income.

What improvements would you like to see?

I would like my other pages to be shown on the upper part of the homepage too. If people like my style, and my tips and stories, I want them to easily find my other pages. I also think it might be nice to be able to add one or more photo’s, to make the page more attractive and appealing.

Do you have any questions?

No, not at the moment 🙂

 

0

Interview with Bennie Mellies

“ZEEF helps me to showcase my expertise”

Bennie Mellies

Bennie Mellies is a WordPress expert & consultant on different expert platforms. He is the founder of Bennie Mellies and Benn-i-Productions. He has a Bachelor Degree in Business IT and started using ZEEF to showcase his expertise and share his knowledge with his clients. ZEEF Expert Manager, Frido van Driem, caught up with Bennie for an interview and asked him to share on his experience in using the ZEEF platform.

How did you find out about ZEEF.com?

I discovered ZEEF via 24sessions.com. I have been active on this platform for quite a while as WordPress expert. I read the blogpost about the new partnership between ZEEF and 24Sessions and was immediately interested in the concept of ZEEF.

What was your initial reaction to ZEEF?

My first reaction was ‘what can I do with ZEEF’? What is it exactly that ZEEF is offering? I soon discovered this after reading the homepage but it took me a while to understand the concept. I quickly began creating multiple pages. When creating the pages it was not clear that there was an affiliate model behind it. Also it was not clear that you were able to use your own affiliate links. After I discovered that this was possible and that I could make use of your affiliate network aggregator, I was very excited about ZEEF. The product is very easy to use and the interface is very clean. It is especially very simple to add links. I do found it a challenge to add my ebooks in ZEEF but with some knowledge about HTML, I was able to solve this problem pretty quick.

What are the benefits of using ZEEF for you?

For me ZEEF contributes to my branding and name recognition of my company. Next, it increases my exposure on the internet and helps visitors find my company. Furthermore, the affiliate model is a great benefit and that I am able to embed widgets from ZEEF on my website. For example I have embedded a link block on my blog about top 10 WordPress themes. Also being able to use link blocks from other ZEEF users is a really great benefit for me. ZEEF also expands my network since the site itself is growing and will draw more visitors, this will expands my network. In that way ZEEF is ideal to attract new customers. I also like the idea that I am able to combine 24sessions with ZEEF. The expertise I am offering on 24sessions can be displayed on ZEEF and I can redirect people to my ZEEF page to find useful resources. Finally, ZEEF allows me to showcase my expertise on specific subjects.

All in all, you are making my work a lot easier. I don’t need to create new widgets I can simply use others and the information is also up to date.

How was the process of creating a page?

Before I created a ZEEF page, I had a look at some of the examples on your home page. The page from Robin Good was a very good example and helped me with how to create a ZEEF page and make it personal. After that I created a separate text document in which I placed all the links I wanted to use. Then I started creating categories and dropping the links. This process went very fast and had my ZEEF page finished within an hour.

What improvements would you like to see?

I had created a page and it was published. After that I wanted to delete the page but this was not possible. It would be really great if a user is able to delete a page. Besides that, I really had a great time using ZEEF and it was actually quite fun. You immediately see the results when you start creating a ZEEF page. Also your customer support was also very good. If I had a question I immediately got a response from you.

Was it clear what all the products of ZEEF are?

Yes this was very clear. The FAQ was also very usefull and I got to find all the information I was looking for. Next the slider on the homepage was clear and provided me the information about the products of ZEEF.

Were you aware that you are able to earn money with ZEEF?

No not immediately. This surprised me later on and made ZEEF even more cooler. When I discovered you could earn money with ZEEF through the use of affiliate links I got even more motivated to start a ZEEF page. Also the fact that you actively connect new affiliate networks to your aggregator makes it attractive to make use of your products and services. You can compare ZEEF with the Dutch Startpagina.nl but only better. ZEEF is more easy to use and offers more possibilities.

Do you have any questions?

Yes! Do you detect when I create a page whether this is a personal, subject or a company page?

No we do not detect this but in the future we will have different templates for these different products.

1

Interview David Trounce

“ZEEF allows me to Build an online Reputation”

David Trounce

David Trounce is the owner of Mallee Blue Media, a Web Marketing and SEO Company that provides one-to-one consultant for Small Business. David started using ZEEF to provide curated online resources to his clients. ZEEF Manager, Frido van Driem, caught up with David for an interview and asked him to share on his experience in using the ZEEF platform.

How did you found out about ZEEF.com?

A friend of mine had introduced me to Rutger at 24 Sessions and from that relationship with 24 Sessions I was introduced to ZEEF. I run a web marketing company for small business and saw that ZEEF could be an excellent way to share our resources with others.

What was your initial reaction to ZEEF?

ZEEF is very easy to use, has a good clean interface and I found that I could begin creating a directory of useful curated content straight away. Technically, I found ZEEF to be super efficient. Your work is saved automatically and the platform provides space for good quality product and service descriptions which really helps site visitors to navigate quickly and easily to the content they need.

What are the benefits of using ZEEF for you?

ZEEF allows our organisation to gather and present resources on web marketing, search engine optimization and small business marketing that others might find useful. Since there is no limit to the number or kind of information that can be gathered and organised in to user-friendly categories, the scope for ZEEF is huge.

Visitors looking for products and services can find, research and rank their interests and also see how others are ranking similar products and services. It puts purchasing power back into the hands of consumers by allowing people to rate and rank the services and products being curate through other users on ZEEF.

I use ZEEF to gather resources about a subject in one place and provide valuable resources to those in eCommerce. Not only does ZEEF give me a platform to share products and resources that I recommend and use, but it allows me to present my own expertise on any subject.

That makes ZEEF not only a valuable service for site visitors looking for reliable information, but it also allows business to showcase and market their own expertise.

Before I started using ZEEF I looked at the wonderful variety of ZEEF pages to gain some inspiration. I was especially interested in the kinds of categories I should create. If Affiliate marketing is your thing, ZEEF is fantastic. ZEEF aggregates affiliate links from a massive number of online sources. Just type the product you want to recommend in a ZEEF Content Block and ZEEF will return an affiliate link, ready to be published on your ZEEF page and for which you earn a percentage of the commission. Not only that, but you can then place those links in an organised way on your own website in an instant using the ZEEF widget.

What improvements would you like to see?

Because I can create new ZEEF pages as often as I like, I created a number of experimental pages along the way. After a while my dashboard got pretty crowded. It would be great to be able to delete those redundant ZEEF pages to keep my dashboard clean and organised.

I also think it would be great if the personal, product and business pages used different templates so that they could be easily identified by ZEEF visitors.

0
css.php