Barbara Kremers is self-employed working as a B2B inbound marketing consultant, selling champagnes and other lovely drinks she curates content about various subjects. Barbara has several pages on ZEEF such as champagne.zeef.com and marketing-automation.zeef.com. Frido van Driem contacted her and asked her to share her experience about ZEEF.
How did you find out about ZEEF.com?
I received a newsletter from Emerce in which ZEEF was mentioned. I read that you had secured an investment of 400.000 euro and that you were active in content curation industry. This made me curious about ZEEF and what it could offer for me. Also, I have a blog about content curation and next to that content curation is beginning to be a hot topic in the Netherlands. For me it was an ideal moment to check out ZEEF and see what you guys had to offer.
What was your initial reaction?
When I first visited ZEEF.com it was not very clear what ZEEF is and what I can do with it. It basically looked like a link directory like all other ones. I thought ‘Is this it?’. I started building pages on ZEEF to get a feeling with the product and see what else is there to discover. I saw the movie on your home page slider which explained that it is possible to advertise on ZEEF. I was not really enthusiastic about this. I believe that content curation works best when you are doing it out of interest and with a passion instead of doing it out of commercial interest. But a sense of reward for my curations does keep me motivated and helps me improve the quality of my links. Also after viewing the movie it became clear for me that there is an affiliate model behind the platform. This made me aware that there is a win-win situation in setting up a ZEEF page.
What I really like about ZEEF, in comparison with Startpagina, is that you have multiple curators per subject. This creates a certain democracy within the platform and gives everybody the opportunity to curate a subject. The competition between the curators will also increase the quality of the information. However, it is not clear how ZEEF determines which curator is the best and who will be shown first.
What are the benefits of using ZEEF for you?
That is hard to tell. I have just created several ZEEF pages and they are only recently published. So I have no idea how this will turn out for me. I am quite curious whether these pages will generate revenue or traffic for me. However, I do know one thing that ZEEF offers me online exposure. I think I am able to tell you the exact benefits after a few months. The concept of ZEEF, it is really important how you will try to keep the people activated on the platform. The success of ZEEF depends on the quality of the links and trying to keep the curators active. For example what are you going to do if you found out that I am not updating my page anymore? These are some good questions to think about at ZEEF. The fact that people are connecting their ZEEF account to their Google Plus account is a good stimulus to keep their ZEEF page up to date.
How was the process of creating a page?
This was quite easy and I must say maybe too easy. The creation of several ZEEF pages was done by heart and I memorised quite some websites. I also made use of your search function to find links for my ZEEF pages. Take for example the weight-loss page, this page has been created with the use of your search function. I searched for weight loss websites and added them to my ZEEF page. I do have to say that I did not viewed all the websites I added to my ZEEF page. Maybe it is a good idea that you can only add websites to your ZEEF page after you have viewed them. This could function as a quality control.
Was it clear what all the products of ZEEF are?
Yes. This was very clear and was well displayed on the homepage of ZEEF.
Were you aware that you are able to earn money with ZEEF?
Yes this was quite clear from the beginning. I do have a question about the sharing the commission. What if I find a good list on another ZEEF page and I would like to publish that list on my personal blog. Who receives the commission generated from that link block?
“The person who published the link block on the blog will receive the commission and will share this with ZEEF. The creator of the link block does not receive any commission. He only receives free traffic when people click on the creator of the link block”
What improvements would you like to see?
As I said before I would be great if you could only add a link to your ZEEF page after you have viewed the website. This results in a sort of quality control. Next to that I find the design of ZEEF quite clean and clear. Would be great if I could be able to add pictures to my ZEEF page. Since all the pages look quite the same, I am looking for a way to differentiate my ZEEF page. A certain call to action or a way to highlight a link would be a good solution. For now, I am only able to provide a link description which you can only see when you hover over it.
Do you have any questions?
Yes. As we discussed before I would like to know what kind of criteria ZEEF uses to determines which curator is the best and will be shown first if there are multiple curators on one subject.
“ZEEF looks at the click through ratio of every page to determine which one is the best”