Lilach Bullock is listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers. On the ZEEF platform she created her own company page and I have decided to interview asking about her user experience and opinion about ZEEF.
What was your initial reaction to ZEEF?
I like ZEEF as a content curation tool because it is very easy to use. I like the way I can add the links to my own page. When creating my company profile, I liked a possibility to search for the websites directly by simply typing the keywords into the search box provided in the platform. It is a very cool little feature. I think ZEEF is more than a content curation tool. I like that it offered so many other things to do as well. For example, you can add widgets to your site. Personally I am a huge fan of lists. When I write blogposts about lists and provide recommendations which tools to use, these writings are the most successful ones. So I can see why ZEEF is doing the lists. There are lots of different content curation tools out there but ZEEF is very intuitive and different because of the way it is presented and how easy it was to set up my own page.
Why do you think ZEEF is gaining popularity?
There are few reasons. First of all, content curation is becoming more and more popular. There’s so much information available online and it is time consuming to find it. Not everyone has the time to research and build fresh content lists. There is so much noise online and content curation does simplify the process, filters the data. It does offer a lot of value to the people. By the way, affiliate programme is one of additional values of ZEEF as well. That is something that obviously other content curation tools do not have.
How often do you use ZEEF and why?
In various occasions. At the moment I have only one page but whenever I get notifications, I come over and look for the updates. So I could say that I am using ZEEF platform on a weekly basis.
What improvements would you like to see on ZEEF?
More education for the people who are not familiar with the content curation. Just to open it up. Content curation is getting very popular and the users are the ones that see the value in it. Although it is new and not everyone understands it. I think education is very important so the new users could also find and use the platform.
Do you understand what ZEEF is aiming to achieve?
I like it. It is different. I find it very easy to use. I love lists. I dont think people realize the power of lists. They’re very useful. People compare and want to know what is the best information to use so this is why I think ZEEF has a lot of potential. People like choices and guidance, for instance, which content curation or which twitter tools to use. ZEEF provides answers in one place. Other people have already done the hard work of selecting the data and listed it for you so you can just bookmark the page, click on all the links and choose which Twitter tools to use. I love it. Also the people behind the brand.