7 Steps guide sharing your ZEEF Page

In 7 steps, effortlessly increase the performance and reach of your ZEEF page(s).

Five weeks ago, curator created his page on Within these five weeks, he already managed to gather 19,000 views with almost 15,000 clicks, and has been shared by hundreds.

What is the key in generating traffic? And how can every ZEEF curator build up a similar reach of views, clicks and shares?

On Friday 31st October 2014, our curator managers sat together and organized a workshop on how to improve ZEEF page(s) and exchanged a variety of  ideas on what makes a good page. After much discussion and sharing of tips and tricks, we compiled a 7 step guide sharing, improving and ultimately optimizing ZEEF pages – that we now share with you; we value each and every curator, and by sharing our guide to best practice we hope to improve each and every curator’s page performance.

1 Create a good page

  • Choose one subject per page and use a short topic description/(link) title as shown in the blocks on the page above.
  • Fill in 5 to 15 blocks and indicate rank or popularity of your list
  • Next to your personal page, create as many quality subject pages as you want
  • List your social connections
  • Use personalized and/or subject pictures

Determining one single subject makes your page not only easier to find but also provides clarity on the main topic. It must directly answer the question on what your page is about. Make sure that topics have short description as well as link titles.

The page quality and rating will rise when filled in with 5 to 15 blocks with links. Even more if you pay attention to the rank or popularity of your list. Make sure to add all of your social connections, let peers know of your existence and viewers where to find you. Directly on top of your page you will find your social connections share submit buttons and with just one click share and spread the word. blocks

2 Use the share submit buttons

  • The circled share button in the screenshot here above, is used to submit sharing your block with links directly.
  • The share panel here below shows social media submit buttons to share your entire page on social media channels.


3 Start your social share

  • Send e-mails to your followers/friends.
  • Create a concise message title / header and in then inform why he/she would like your ZEEF page (and ask for suggestions!)
  • Promote on social media, forums and blogs with custom link and anchor text (back links to display other webpages that link to your posts).
  • Post replies on relevant blogs, comment in your field of interest/industry and add your ZEEF page link.
  • Use group networks and forums in need of answers. Often the reporter or requester will credit the blogger by adding a link to your page.


4 Community share

  • Reach out to companies’ links you have listed in your block, by sending notifications informing your recommendation with your ZEEF page URL
  • Actively participate on online forums replying to questions and redirecting to your page for information and answers.
  • Social media is all about online interactive communication, connect to your interest groups.

5 Share your page updates

  • When you curate new links, images and/or add new blocks, share your page updates.
  • Always link to your social media account.
  • Add your page on LinkedIn directly under your profile and publication.
  • Connect with LinkedIn Groups, share the page link, or notify with new updates.

6 Promotion by ZEEF

  • Features on  and the ZEEF newsletter if desired.
  • To highlight the story of the curator, and discover their passions, interests and areas of knowledge.
  • Social Media coverage.
  • ZEEF | We filter the world’s information – by Human Intelligence – Curators are experts and specialists in their fields of interest.

7 Use ZEEF Widgets

  •  ZEEF widgets are a block of links created by curators on The widget is used for advertising by embedding it to a website or blog. The ZEEF widget is always updated when the expert changes the link block on his ZEEF page (e.g. optimizing the link titles).
  • Click here for more information; “Getting started Zeef Widgets“. The image as shown here below is a live widget a block with links referring to other widgets (hoover your cursor over the widget to use and try).

The secret to gain successful page performance and presence is to keep your content up to date and promote continuously. Sending a tweet or posting once is just that – it is ‘a moment’, a winning streak however, is easily sharing your page and linking it to other content sources and platforms. You will spread your page reach and simultaneously establish your online presence. Follow our “7 steps guide sharing your ZEEF page” and share your experience. We look forward to receiving your comments with best practice, advice or tips.


Find a Room in Amsterdam: Why Google it when you can ZEEF it?

It is understandable why people want to live in Amsterdam; It is a city rich in history, it has a strong  forward thinking culture and has an ever growing environment for students and business. However Amsterdam is a city with a large housing problem. This shortage of rooms alongside year long waiting lists creates a real dilemma for people moving to Amsterdam for their studies and work.  At ZEEF our curator´s have provided a solution to this by the Find A Room in Amsterdam page!

The ideal scenario for finding housing in Amsterdam is nowhere near the reality, due to factors such as …

  • The vast amount of applicants
  • Fake accounts trying to steal money
  • Badly maintained housing sites
  • Flawed search engine results

However at ZEEF, we have allowed curators to make pages listing the best links for finding housing in Amsterdam. ZEEF wants to provide you with a human filtered  approach when ¨searching¨ the internet as we believe its more simpler and beneficial when compared to usual means of web search.So what are the benefits of using ZEEF in comparison to other search engines when finding a room in Amsterdam? ZEEF provides internet users with human curated listings from their search request. This means when searching for a room in Amsterdam on ZEEF, your results are not

  • Flawed
  • Sponsored

Instead the listings have been curated by passionate and knowledgeable subject curators (Who have all been approved by ZEEF´s employees)who filter out all the unwanted listings you encounter when searching the internet. When I search ¨Find a room in Amsterdam¨ on ZEEF , the results show the listings which relate to the topic alongside the page curator. I can also scroll down to find other subject pages related to this subject by other curators too.

screenshot-by-nimbus (27)

All these results are listings of passionate and knowledgeable people on the subject of finding a room in Amsterdam, which means they will be beneficial. It provides a concise collective of all the information you need to know on the subject in a more attractive and calmer manner too. Also being able to view the curators info, descriptions and social media pages let´s the browser know that they can trust these results too, they may even relate to the cause that the curator is trying to help with, this creates trust between the browser and the curator.

screenshot-by-nimbus (21)

 For example if I click on Maud´s social media info there is a link to her LinkedIn account. On that page it states that she is from France and has moved to Amsterdam for work.

I now know that she has been in the same position as many expats who have moved to Amsterdam and therefore I can trust the links she has listed. This is highly beneficial. A collective of listings about finding a room in Amsterdam that has been curated by someone who has experience or knowledge on the subject  is more beneficial to people than mathematically calculated search engine lists. What if there was a small B&B in Amsterdam which is great but does not have the online presence to be ranked high on Google? A ZEEF page could bring exposure to a site like that and help solve the problem of internet information overload. This subject is a great example of the benefits of ZEEF, as human recommendations are as vital as ever as the internet becomes more overloaded with information.

Let´s filter the internet.

Click here to Find a Room in Amsterdam with ZEEF!

Fashion blogpost

Finding gems in Fashion

For fashion addicts from all horizons, the internet is a real paradise. You can find great deals, incredible discounts or simply the latest fashion news. But to find these things, you need to know where to look and how to tell the difference between complete propaganda or brainwashing and genuine deals. The question is how to deal with this information overload? That is the biggest problem of the internet nowadays – and not just when it comes to fashion.

Be a fashion adventurer

If you know where to look, you won’t have many problems. But loving fashion means loving improbable discoveries. Being passionate about fashion means walking down the street and discovering the creation of an unknown designer (but not unknown for long, now that you will spread the word). So why, in the age of web 2.0, is it impossible to make the same random discoveries on the internet ?

Let’s be honest – if we search “original dresses” on Google, the chances of actually finding an original dress are really low. However, you will find plenty of online shopping websites (which of course just sell random dresses) that have a SEO specialist who is clever enough to find good long tail keywords. Let’s be honest again – our research almost never goes past the first page of Google. Come on, everybody knows that after the first page there is nothing but the limbo of the internet !

Sharing knowledgeOriginal dresses

I think I speak in the name of most trendsetters by saying that what we look for on the internet is more than simple discounts. We want personal advice. This explains the success of fashion and DIY blogs. Until someone can prove the contrary, Google is a machine. It is not the friend/mother/grumpy boyfriend who agrees to go shopping with you, to give you honest advice or simply to confirm what you already knew – “Darling, you look amazing in that dress”. You can’t ask your favorite search engine to sort the results of your research according to your tastes, preferences and hobbies.

Even if it is getting closer and closer to this …

Fashion is everywhere : let’s filter it !

This is where ZEEF and its passionate curators have a role to play.

What is a curator ? 

Curators are people knowledgeable about a specific subject. Because there is no better way to discover new brands, discounts and blogs than from a page created by a passionate curator. A specialist who is not motivated by money or SEO logic, but more by the pleasure of sharing their knowledge and the things they love. Fashion is a personal subject, almost intimate. Having the choice of several curators – those with common interests or maybe none at all – is what makes a page about fashion so interesting and reliable.

Who are the curators ?

The curator I’ve been speaking of since the beginning – with their special tips, preferences, and own personality – it’s you!

Laure Widget

Advantages of creating your own page

  • Share your vision and knowledge about Fashion
  • Provide and find the best information about Fashion
  • Enter the worldwide community of fashion treasure hunters
  • Share your tips
  • Promote brands, designers, bloggers you love
  • Choose and rank your links as you want
  • Share links with a handy embeddable widget for your blog (as shown to the right)

There are as many visions of fashion as there are different sides of fashion itself. So feel free to create your own vision and share it through your ZEEF fashion page!


Looking back on … One year of ZEEF

On the 12th of July 2013 ZEEF gave its first launch party. The event was a big success and it was great to meet everyone who was interested in our company. This year flew by and a lot has happened since we went live. Time for us to look back and look back at our accomplishments of the past year.

We’re very proud of everything we’ve accomplished the past year. We received new funding, added 5 affiliate networks to our portfolio and released 15 new versions of To summarize here are the statistics of 2013-2014:

Statistics 2013 – 2014

  • 120 000 people served with high-quality information
  • 368 curators active on the platform
  • 627 pages are live
  • 81,963 links have been curated
  • 1,186 people are following ZEEF pages
  • 471 fans on Facebook

We hope next year the numbers have been doubled and that our first office abroad has been opened.

We also would like to thank everybody for their ongoing support and useful feedback about ZEEF. We’ll continue filtering the internet and we hope you’ll continue your ongoing support. We couldn’t have done this without you.

To celebrate our successes we invite all our curators Friday 18th July to our office for free drinks. The evening will start at 5 pm at Wibautstraat 129-8.

Keep on ZEEF!




ZEEF Widget versus Google Adsense

ZEEF Widget vs. Google AdSense

ZEEF Widget outperforms Google AdSense by 15 times in clicks

The ZEEF Widget is a new advertising model for publishers. Test results show that a ZEEF Widget can receive up to 15 times more clicks compared to Google AdSense. The performance of the ZEEF widget is so high because:

  • The links are carefully selected by an expert
  • High relevance between content and the advertisement
  • Customizable widget to match look and feel of website
  • The publisher has the power of optimizing the widget

A ZEEF Widget is composed out of affiliate links or Pay Per Click links and can be embedded into any website. The Widgets are usually top lists and are automatically updated based on conversion metrics that the system collects from all publishers that are using the Widgets. Using this crowd-sourced method of collecting metrics, we can offer every publisher the highest conversion possible.

As opposed to Google AdSense, publishers are able to select the type of advertisers they would like to display. By doing this the publisher is able to match advertisers with the content they are publishing. We believe that this new form of curation advertising will result in higher conversion ratios compared to traditional advertising.

ZEEF development will focus on improving the Widget by:

  • Making it more customizable
  • Making it easier to create and embed
  • Enabling rotation of Widgets

In order to prove our assumptions, we created a test case with the website AdSense received a total of 41 clicks and the widget a total of 603 clicks. This means that the Widget receives about 15 times more clicks compared to Google AdSense. Below you will find the results from the test case which shows a good comparison between Google AdSense and the ZEEF widget.

Month ZEEF Widget Google AdSense
December 202 14
January 401 27
Total clicks 603 41

Difference: 603/41 = 14,7 times and we made 25% more revenue in total.

As you can see this ZEEF Widget receives an average of 15 times more clicks compared to Google AdSense when looking at the JSF book Widget compared to AdSense. In some cases this number was even higher. In January, AdSense received a click through ratio (CTR) of 0.04% while the ZEEF Widget for JSF books received a CTR of nearly 0.77%. That is an increase of almost 20 times.

Balusc Blog

The results show that the better the content matches the advertisers, the higher the click through ratio will be. This is because the curator selects the block that matches the content and the advertisements are complementary to the blog. For example, the JSF books are complementary to the blog about JSF. Although AdSense might be faster to implement than curated advertisement, the latter brings a higher return on investment (ROI) and more relevant information for users.

Interested in using our Widgets for your website? Go to ZEEF Widget and learn how to create your Widget today!

A more detailed overview of our test can be found below.

ZEEF Widget versus Google AdSense


ZEEF selected for TNW Boost 2014

ZEEF has been selected as one of the participants of the Boost program for early stage start-ups, hosted by The Next Web and Wetransfer.

The 10 startups with the most votes will get a chance to present on stage during The Next Web Conference next week in Amsterdam. Please vote for us!

Vote for ZEEF

Boost is a brand new program by The Next Web and WeTransfer, dedicated to accelerating, growing and supporting the most promising early stage startups from all over the world. It will be hosted on 24th and 25th of April 2014 in Amsterdam.

To keep track of the program, our colleague Rick Boerebach has created a ZEEF page about the The Next Web Boost 2014. Check out his ZEEF page:

Updates about the program will be posted here.



With the idea to present themselves and their concept, ZEEF’s Founder and CEO Klaas Joosten and intern Diederik van Ginneken went to America for the New Media Expo and the Affiliate Summit West. They badly wanted to see what (professional) bloggers and marketeers would think of their product. ‘It was an educational trip, we really enjoyed all the responses and feedback.’

“With ZEEF you can find, instead of search”

ZEEF is an Expert-filtered, curated and categorized link directory, built to help consumers find relevant information to support their buying decisions. But how do you get people to know about ZEEF? You just go out there and present yourself. And that’s exactly what Klaas Joosten and Diederik van Ginneken did.

ZEEF at NMX 2014

First they went to the Blogworld Conference (New Media Expo) to present themselves to professional bloggers. In their striking blue and white suits, there was no way people could miss them. And people didn’t. Klaas Joosten still is very enthusiastic when he thinks back to his experiences during the conference. “The first day was all about speed-dating. The following two days we had a chance to speak to many, bloggers and professionals. They were very excited about our concept. We learned about how bloggers try to earn money with their blogs via Google AdSense and affiliate marketing. We heard amazing stories, and got some very useful feedback. Like the feedback from Thierry van Herwijnen of Cisco. He thought ZEEF is very interesting, due to it’s potential to be useful in data-management. That could be very useful information. That’s the kind of feedback we were hoping for.”

“ZEEF is a product I believe in”, Jans Aasman (Data search expert NSA).

In between their visits to the Blogworld Conference and the Affiliate Summit West, Klaas and Diederik met some ZEEF Experts, like Bitcoin-expert Reinoud. He was very enthusiastic about ZEEF. He told us that “ZEEF is such an easy-to-work-with system, and that it feels so intuitive to work with”. That’s a very big compliment for us, because it exactly says what we want to achieve with our product”, says Diederik van Ginneken. Not only did the guys meet experts, they also went to the Dutch Consulate for a New-Years party. There they met Jans Aasman (a big data search expert for the NSA), who told them that ZEEF is a product “he believes in.” Something that made Klaas happy: “That’s exactly what we want to hear from professionals. But at the same time, we also discussed about the fact that if the Dutch government wants to keep start-ups in The Netherlands instead of, for example, Silicon Valley, they should make it attractive for Dutch start-ups in Holland.”

ZEEF and Shawn Collins

“Gorilla” Marketing

At the Affiliate Summit West, their focus changed from bloggers to their marketing model. Diederik: “The Affiliate Summit West was for the second time a very interesting convention. We listened to Steve Denton, Vice President Marketing Solutions for eBay Enterprise. He had a very interesting speech. He shared with us that 52% of their revenue was based on coupons, the same as in the UK market. Besides that, it’s funny how you start to recognise many of the guests at a convention. And due to our piece of ‘Gorilla Marketing’, with our blue and white suits, people also started to recognise us. A lot of the people who came to us were excited about ZEEF. Like people from Commission Junction and ShareASale.

We learned that you need to convert people to users on the spot and there for you need a working Internet connection… Which was not there. Next time we will bring down our own Internet device with us. Also your website needs to run on a iPhone and iPad with very slow internet connections. We had to convince people via our print screens. Next, we learned that you need to add someone to your LinkedIn directly and scan their business cards, write down why you need to call them back and send them email with the next todo. Its simple but you need to take the time. Because the opportunities are rare to meet interesting people.

We crossed the ocean hoping we would get a lot of feedback, useful information and a bigger network of professionals. But we came back with our pockets full of compliments and a boatload of feedback and business cards. That’s way more than we could hope for.

ps. this post was written in cooperation with Thomas Niehe. You can reach him via:


ZEEF: A Comparison with Google :)

Today the search industry is being dominated by one company: Google. Since we believe the future of search will be something along the lines of Yahoo directories + Google, we think ZEEF has a shot of becoming as popular as Yahoo was.

We know that this is quite ambitious but we have made a comparison between ZEEF and Google to show you the differences and point out why we believe we are better. First of all, we use human knowledge to rank our search results instead of algorithm. Next, in terms of key personnel, we have Jan which is an equivalent to having 1.000 Google top employees. Furthermore, if you look at branding ZEEF is much shorter and easier to remember than Google. It takes only three fingers and 4 strokes to type in our domain name instead of four fingers and 6 strokes.

The biggest difference is in advertising. Google hunts and tracks you down to provide Ads based on your browsing history. This can be very irritating, especially if you accidentally clicked on We provide advertisements, our widgets, based on the content you are visiting and reading.  So if you visit a website about travel, we will show you relevant travel ads. Simple and easy to understand.

Finally, at ZEEF everything is about passion and following your heart. At Google their motto is “don’t be evil”. Which kind of like suggest they are evil and have to remind themselves not to be… Anyway, below you will find a full comparison between ZEEF and Google. Hope you like it!



Ranking/ scaling:



Company size:



We have:


They don’t

Domain name:






Similar websites:






We can use:

Google API



All Affiliate Networks

Only Google system

User interface:



Bloggers can exclude / include advertisers:

We can

They don’t


We make sense




Don’t be evil


Filtering the World’s Information

Organising the World’s Information



Share your page: The Winner!

After two months of actively promoting and sharing ZEEF pages there is one final winner. But before we announce the winner we do have to say a few things. The reason for doing this competition was to encourage people to create quality pages since we believe that those pages will be shared more often compared to bad quality pages. Giving away an iPad retina should be a good stimulus to work hard and create a beautiful ZEEF page. We found out that the competition resulted into two types of activities. One group started creating pages and invested heavily in creating a high quality ZEEF page. The other group of people invested heavily in promoting their ZEEF page among their friends and on social media. The latter did generate the most exposure for ZEEF but we do prefer the first group that was actively creating a qualitative ZEEF page. Next, we learned that there is a minimal relation between the number of shares a page has received and the quality of the page. So the numbers do not tell you as a consumer if the content is really good. So sharing is not a good index for quality pages especially with incentive like winning an Ipad.

The winner of the competition has the most shares but if we look at the number of click out or visitors the page has received it is very low. As a matter of fact the winner has actually the lowest Click Through Ratio of all other pages. This shows us that advertising on social media like Facebook does not convert to people really clicking on to the shared link.  

With that being said we’re happy to announce that Niels Plekkenpol is the winner of the iPad competition! Niels’ page received a total of 1.613 shares between the 1st of December 2013 and 31st of January 2014. Congratulations! We would also like to thank him for actively promoting ZEEF among his friends and increasing our brand awareness.

Our runner up was Lucian Duma with a total of 403 shares with his page The third one in place is Robin Good with his page. His page received a total of 349 shares. Below you will find an overview of all the statistics of the top 10 shared ZEEF pages.




Total shares*




ZEEF ranking












































*On Facebook, Twitter, LinkedIn and Google plus

Now some closing thoughts. Because our platform is about expert ranking we think that Robin Good is the actual winner. We added our ZEEF ranking to the column to show you our expert opinion on which page has the best quality. This example shows that human knowledge is capable of ranking content. Even though we liked the promotion of the Asus page we do believe that Robin Good has created the highest quality ZEEF page. Looking at the statistics you can see that both of his ZEEF pages have a high number of views and a pretty good click through ratio. We like to thank Robin Good for his effort and we hope he will create more quality pages in the future!

For a complete overview of the share please visit our spreadsheet:

We apologize due to technical problems it was not clear how many shares a page received. Using other tools we were able to determine the actual number of shares of a page. By providing a spreadsheet with all the number of shares we tried to increase the transparency of the competition.