We filter the world’s information with human knowledge
People are still dealing with online information overload. Particularly when searching outside their comfort zone. We believe that using human expertise as a filter is the ultimate solution. Crowdsourcing of knowledge and curation is made practically achievable and easy with ZEEF.
Our mission is to help curators create subject pages, share their knowledge and help consumers find the right information. Quickly, easily and effectively.
While Algorithmic Search has come a long way, the internet still presents people with a serious information overload. The amount of digital data created, reproduced, and consumed is growing exponentially and doubling every two years. Can’t see the forest for the trees? At ZEEF we believe that the answer lies in social, crowd-sourced curation of information by passionate individuals.
Search Engine Optimization (SEO) experts are manipulating Search Engine Results Pages (SERP) to obtain or increase free traffic. SEO has become a significant industry and search engines have difficulty filtering this out.
Especially when searching outside their areas of expertise, just like in normal life, people like to rely on expert knowledge.
Online expertise is scattered
Finding expertise online currently requires searching the internet for blogs or review sites, then searching these for relevant information, which altogether takes a considerable amount of time. Once you’ve done this, you often still don’t know how reliable this information is.
ZEEF is an expert-filtered link directory to help people find the most relevant links to support their buying decisions. Learn more about ZEEF and the features.
Curators are rewarded for their efforts through commissions based on performance through the use of affiliate networks and direct advertisements.
Transparency and competition will safeguard the quality of information: our platform allows a multitude of curators per subject. This encourages curators not to sacrifice quality of information for commissions, as people would pick up on this and favour another curator. Who benefits?
I’m dyslectic and therefore very focussed on getting dense, good quality information. In 1999, before the rise of Google, a friend pointed me towards a dutch link directory (startpagina.nl), which proved to be perfect for me. Links are concise, a high-density information format, and they were well categorized and organized by knowledgeable people.
Then Google came and made my things so much better. But now, with the possibilities of crowd-sourced curation, I believe it is time for human knowledge to advance where algorithmic search seems to have reached its limitations.
On as well as off the web, you can best judge the quality of information by finding out whether or not the person who published it knows the subject well. It is my mission to facilitate this on the internet.
For 4 years I have lived with my parents in Africa, helping people on a micro level. These formative years have motivated me to help people on a macro level by making the world a slightly better place. That’s why now I am very excited to be building this innovative product and service.