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How are top 10 lists created?

I believe the best information can be found through experts.

Why? Because today the world wide web has evolved into a jungle for consumers, making it increasingly difficult and time consuming to find the best and most reliable available products and services online. When searching for products or services out of your daily comfort zone (e.g. eye laser surgery), consumers have to rely on the algorithm of search engines. Advice or reference from expert editors, bloggers and peers would be highly appreciated in the decision making process. Next to this, SEM (Search Engine Marketing) has become a big game with high investments to obtain a first page position in Search Engine Result Pages (SERP). Today, not the quality of content and services, but SEO optimization techniques make the difference in ranking.

That is why we believe that expert ratings are beter than algorithme ratings. We tested our assumption with the key word ‘buy laptop’ and another example ‘repair dishwasher’. We only changed the order of the links not the content and we found out that 70% of the consumer preferred the expert rating above Google.

Algorithme rating versus Expert Rating

Last wednesday I was at Mini Seedcamp Amsterdam where the top 10 startups were pitching. Since I am a big fan of the ‘lean methodology’  I thought: “let’s test my assumption that these 10 startups can be best rated via an expert”. Below you will find the result of this expert rating.

My top 10 startups - Mini Seedcamp Amsterdam

Continue Reading →

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Broodje Kaas “Slice of bread with cheese”

The Amsterdam Centre for Entrepreneurship has a weekly recurring event called ‘Broodje Kaas’ (English; Slice of bread with cheese). They invite a guest speaker and let him/her talk about his/her life as an entrepreneur and how they came to where he/she is at now, while attendees can eat slices of bread with cheese.

A while ago Klaas, our CEO, was invited as guest speaker and today was the day for him to take the stage.
Broodje Kaas 1

Klaas explaining how affiliate marketing works.
Broodje Kaas 2

At the end of his talk, ACE told that every entrepreneur should be a little bit crazy to change the world and gave Klaas a ‘Crazy Doll’. It’s now happily sitting on his desk.
Broodje Kaas 3

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Sometimes you win, sometimes you lose

New Venture & TNW Startup Rally

Last Friday the 20 finalists of New Venture were invited to pitch their idea at AEGON HQ. 

Screen Shot 2013-03-20 at 6.48.12 PMZEEF is a great name but we had to wait until the very last to pitch our idea since the pitches were ranked alphabetically… After the pitches you really felt that all the teams were relieved that it was over. It was now time for drinks and to wait for the results. During the drinks all the teams started to share their experiences and making wild guesses which teams would end up in the top 10. I must say I really had no idea but we were pretty happy with our pitch and the jury gave us  good feedback on our concept. Continue Reading →

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ZEEF is looking for a Passionate Designer

We are a young, international, startup looking for a (freelance) passionate designer to join our team! We currently employ a team of 9 passionate persons and are focussing on the US Market, currently trying to settle in Silicon Valley next to our current office in Amsterdam.

We believe the world wide web has evolved into a jungle for consumers, making it increasingly difficult and time consuming to find the best and most reliable available products and services online. When searching for products or services out of their daily comfort zone (e.g. eye laser surgery), consumers have to rely on the algorithm of search engines. Advice or reference from expert editors, bloggers and peers would be highly appreciated in the decision making process. Next to this, SEM (Search Engine Marketing) has become a big game with high investments to obtain a first page position in Search Engine Result Pages (SERP). Today, not the quality of content and services, but SEO optimization techniques make the difference in ranking.

ZEEF will filter the world’s information with the help and expertise of passionate experts. Each expert is able to set up a page about his or her subject and start collecting and filtering links. This allows consumers to find the most useful information and the best services and products.

Contact

Name: Frido van Driem
Phone: +31 6 23 95 01 58
Email: frido.van.driem@kizitos.com
Blog: www.zeef.org

PDF version

Click here to view PDF

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Origin and meaning of ZEEF

We received several emails with the question “what is the meaning of zeef and why did you choose this name?” 

200px-ZeefActually it is quite simple… Remember when you were young and were playing in the sand with your friends? When you wanted to play in the sand without all the rubbish like little rocks, plastic cups and twigs, you would get a sieve and start sieving the sand. After sieving the sand the only thing that’s left is high quality sand. That was great, because now you could enjoy playing in the sand without the pain of all the rubbish.

zeef

We believe the same can be done with ‘The World’s Information’. In 2012, there were 641 million websites (source Pingdom). Imagine that the high quality websites are the sand grains and the low quality websites the little rocks, plastic cups and twigs. When looking for products and services online, wouldn’t it be great if you could sieve out the high quality websites and leave out the bad websites? Also imagine that the person sieving this information is a person with passion for the product or service you are looking for. This would mean you will find information through the passion of experts.

And the best thing is… everybody can apply to be an expert. After being accepted to ZEEF you can start sieving your own subject of which you are passionated about. So when people are looking for a product or service they will have multiple experts to choose from. The competition between the experts will eventually increase the quality of the information.

“We filter the web with the passion of experts, to help people find the most useful information and the best products and services.”  

But why is it called ‘ZEEF’ and not ‘Sieve’?

The origin of the word ‘Sieve’  comes from the Dutch word ‘Zeef’ and the German word ‘Sieb’. Before 900; Middle English sive, Old English sife;  cognate with Dutch zeef, German Sieb;  akin to sift (source dictionary reference).  So literally the meaning of sieve is:

“Sieve (zeef) an instrument with a meshed or perforated bottom, used for separating coarse from fine parts of loose matter, for straining liquids, etc., especially one with a circular frame and fine meshes or perforations.”

Since we are proud of being a Dutch company, we obviously decided to choose the Dutch word ‘ZEEF’ for our company.

Logo ZEEF

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Origin and meaning of ZEEF

We received several emails with the question “what is the meaning of zeef and why did you choose this name?” 

200px-ZeefActually it is quite simple… Remember when you were young and were playing in the sand with your friends? When you wanted to play in the sand without all the rubbish like little rocks, plastic cups and twigs, you would get a sieve and start sieving the sand. After sieving the sand the only thing that’s left is high quality sand. That was great, because now you could enjoy playing in the sand without the pain of all the rubbish.

 

zeefWe believe the same can be done with ‘The World’s Information’. In 2012, there were 641 million websites (source Pingdom). Imagine that the high quality websites are the sand grains and the low quality websites the little rocks, plastic cups and twigs. When looking for products and services online, wouldn’t it be great if you could sieve out the high quality websites and leave out the bad websites? Also imagine that the person sieving this information is a person with passion for the product or service you are looking for. This would mean you will find information through the passion of experts.

And the best thing is… everybody can apply to be an expert. After being accepted to ZEEF you can start sieving your own subject of which you are passionated about. So when people are looking for a product or service they will have multiple experts to choose from. The competition between the experts will eventually increase the quality of the information.

“We filter the web with the passion of experts, to help people find the most useful information and the best products and services.”  

But why is it called ‘ZEEF’ and not ‘Sieve’?

The origin of the word ‘Sieve’  comes from the Dutch word ‘Zeef’ and the German word ‘Sieb’. Before 900; Middle English sive, Old English sife;  cognate with Dutch zeef, German Sieb;  akin to sift (source dictionary reference).  So literally the meaning of sieve is:

“Sieve (zeef) an instrument with a meshed or perforated bottom, used for separating coarse from fine parts of loose matter, for straining liquids, etc., especially one with a circular frame and fine meshes or perforations.”

Since we are proud of being a Dutch company, we obviously decided to choose the Dutch word ‘ZEEF’ for our company.

Logo ZEEF

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ZEEF off to the next round in The Next Web Startup Rally

 

The Next Web Logo

The Next Web Startup Rally

On 25th & 26th of April The Next Web Startup Rally will give 20 finalists the chance to launch or announce new products or services in front of a global audience. If selected we will have the possibility to present ZEEF on the main stage in front of a live audience of 2,000 people and an online audience of more than 20,000.

We are very excited to announce that ZEEF is off to the next round in the Startup Rally of The Next Web. In order to get pass through the next round we will need to upload our video pitch before 9th of March. In order to upload our best pitch, we will be posting our pitches on our blog and will allow you to vote which pitch is the best. The one that has the most votes will be send in for submission.

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Pitching ZEEF using a moodboard

Pitching ZEEF using a moodboard for my minor entrepeneurship

For my minor entrepeneurship at the Amsterdam Centre of Entrepeneurship I had to pitch with a moodboard.

resized

Try to imagine the number 51 million. That’s the amount of new websites that emerged in 2012. How do you find what you’re looking for in a dense forest like the world wide web?

A few weeks ago my washing machine stopped working and I desperately needed to buy a new one. I spend a lot of time Googling for a new washing machine, but didn’t manage to find what I need. It’s not clear anymore whether information is actually valuable, paid for to look valuable or the result of eager Search Engine Optimization guru’s.

Eventually I ended up going to the store to ask an expert for advice and ended up a happy customer with my new Samsung ECO Bubble.

We at ZEEF all encountered this problem a lot of times and wondered; where do we find a search engine that provides expert help?

We couldn’t find one.

With the help of passionate experts who filter and moderate links about their subject, we think we can offer the best results the world wide web has seen so far, making sure you buy the washing machine that really fits you for the right price.

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