I believe the best information can be found through experts.
Why? Because today the world wide web has evolved into a jungle for consumers, making it increasingly difficult and time consuming to find the best and most reliable available products and services online. When searching for products or services out of your daily comfort zone (e.g. eye laser surgery), consumers have to rely on the algorithm of search engines. Advice or reference from expert editors, bloggers and peers would be highly appreciated in the decision making process. Next to this, SEM (Search Engine Marketing) has become a big game with high investments to obtain a first page position in Search Engine Result Pages (SERP). Today, not the quality of content and services, but SEO optimization techniques make the difference in ranking.
That is why we believe that expert ratings are beter than algorithme ratings. We tested our assumption with the key word ‘buy laptop’ and another example ‘repair dishwasher’. We only changed the order of the links not the content and we found out that 70% of the consumer preferred the expert rating above Google.
Last wednesday I was at Mini Seedcamp Amsterdam where the top 10 startups were pitching. Since I am a big fan of the ‘lean methodology’ I thought: “let’s test my assumption that these 10 startups can be best rated via an expert”. Below you will find the result of this expert rating.