Review: The Art of Content Curation

This is a guestreview by Susanne Bender of Bag At You. Pictures of the event can be found in our Facebook album. Want to learn more about how to curate content on ZEEF? Join our workshop on Wednesday. The presentations can be found on SlideShare.

Last Wednesday organized an event named “The art of content curation”. This event was held in the beautiful ballroom of Rockstart located on the Herengracht in Amsterdam. After a small reception where we enjoyed a delicious welcome cocktail, we all took a seat on one of the nine tables, each hosted by a company active in the field of content curation. Before this event I thought that everyone was familiar with the concept of content curation, so I wondered what exactly turns it into an art? Don’t we all gather and filter the older content to create new content? What are the obstacles of content curation and could you call it craftsmanship?

The content curator

EP1T0407The issues are e.g. that content curation cannot be managed, everybody can do it in their own way, so the quality is not guaranteed. There is so much information available on the web, it doubles every 72 hours. Because of this, the people need an expert who guides them to the most useful and quality content. So, once you can be qualified as a skilled guide, does this mean you’re a good curator as well? According to the most passionate talker of the night, Robin Good (left picture), that is not the case. The curator is neither a collector, nor a list-maker, nor a news-maker, nor a thief (slide 228 – 231). The (digital) content curator organizes, verifies, provides context, offers guidance, illustrates, shares opinion, archives, updates, credits, discloses, takes position and invites collaboration (slide 232 – 244). And if you can master the skills as set out above, you are an artist and you may have a very bright, successful and rich future!

The law of content curation

Merel Teunissen VWS AdvocatenBut is that all? Can we just go out there and use all the content we find suitable for our subject of interest and curiosity? No, between the starter and the main course we learned that almost all the content on the internet is protected by copyright law. It is therefore very important to understand how you can legally share someone else’s content. The curators can do that (i) after they received permission of the author, (ii) use a quotation right (serious expression, from a published source, clearly indicate the source, proportional and functional), (iii) use hyperlink and embedded link, (iv) creative commons, and (v) if the content is in the public domain (slide 84 – 105).

After the hot chocolate and some more drinks I cycled home and decided that it was a very applicable title for a very successful event with great speakers, delicious (artistic) food, tasteful drinks and good networking! As a bag-lover, I felt very inspired and excited to continue curating content about bags in an artificial way and in accordance with law. So a huge thanks to and I truly hope to see you all again next year!

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