Interview with the Candid Writer

Candid Writer is an author and blogger, providing blogging tips to help bloggers through writing. He spent the last 10 years analysing the development aspects of diverse online platforms. ZEEF was honoured to be reviewed by the Candid Writer and decided to interview him asking objective opinion about our website.

How did you get to know about ZEEF?

I learned about ZEEF after I came across news that the Yahoo Directory was shutting down at the end of the year. After reading about ZEEF, I felt compelled to write about it. ZEEF sounded new and interesting. ZEEF sounded promising and genuine about providing people quality content using real people to determine what is quality and what is not. A task that I would have to agree is not so easily handled by any algorithm that we’ve seen to date in any search engine in existence at the time of this response. There’s no doubt that filtering the web’s content is no small undertaking, but I admire the ambition, purpose and focus to achieve something that truly is a lofty task for any team.

D. Senu-OkeAdditionally, there’s no shortage of opinions as to whether directories are worthwhile destinations online anymore. However, ZEEF, in my opinion is a directory that is unique in nature from the layout, to allowing it’s users to curate content that is similar to the content on their own websites as part of their ZEEF page, to the ability to incorporate media and it’s forward views on letting users benefit from the ZEEF affiliate program and allowing users to use their own affiliate links as well.

ZEEF is progressive all the way around and that makes this directory one of a kind to me.

What made you to write such an extensive article about the ZEEF?

After reading an article about ZEEF and taking a look at the ZEEF website, my initial thought was that I wanted other people to discover ZEEF and learn how to use it as well. Writing an informative review would also help me to understand the platform better as I was helping others to understand the inner workings of ZEEF at the same time too.

I have taken a look at a fair share of directories in all the years that I have been online and ZEEF is unique in the way that it is set up giving you the ability to arrange your content in blocks. I think this method of categorization makes navigating each page more user friendly and visual. Traditional directories in their set up are simply text links and that does not foster meaningful user engagement. I think that the flow of ZEEF pages when they are completed and approved for publication provide a better experience for people that are browsing ZEEF pages looking for content of interest to them.

Like Google Plus.. ZEEF allows you to create personal pages and company pages, but goes one step further in allowing you to also create subject pages. Of course being able to create a page that solely focused on my brand was important to me when I started with ZEEF.

In my review of Zeef, I explain the necessary steps that an individual needs to take in order to complete their page(s) to get started with the platform and also mention the timeframe that it took for my own approval. Investing time to write such a review speaks to how I genuinely feel about the ZEEF platform, the contrasts that I make between ZEEF and other directories that have been in existence prior to ZEEF and it’s promising future as well.

Why do you think ZEEF is gaining popularity?

I think I would attribute the popularity of ZEEF to the reality that people are looking for places where they can go online for content that resonates with them. People are looking for content that answers questions for them as well.  ZEEF provides such an outlet to people that visit pages that are associated with the ZEEF website.

ZEEF provides it’s users with the ability to develop any number of content blocks for nearly any topic that you want to discuss or explore. You’re not simply limited to directing your link blocks to other text based web pages. These blocks can also be pointed at RSS feeds, videos and other media. ZEEF, as a directory, allows users flexibility to do more than you can do in traditional directories found online.

I also believe that with the news of the Yahoo directory closing soon, more and more people have taken a closer look at Zeef which has contributed to it’s growth in popularity.

What features do you like about ZEEF in comparison to other curation platforms?

With respect to features on ZEEF that I particularly enjoy, I’ve listed them below:

  • On ZEEF, I have the ability to have control over the content blocks that I create.
  • On ZEEF, I have the ability to rearrange the content blocks so that I can determine what users who visit my page see as they browse my page. I also feel that I’m able to control the flow of the page and the information that I have added to the page too.
  • On ZEEF, I have the ability to add my blogs and feeds to my page and determine how often that information is refreshed on my page so that whomever visits is getting the most current topics that have been published on my website.
  • On ZEEF, I have the ability to add other links that are similar to my content that is also added to my page. This helps to give other users additional visibility through my page and likewise if I am listed in their similar link content blocks too, I receive the same benefit.
  • On ZEEF, I have the ability to view my page analytics and link statistics.
  • On ZEEF, I have the ability to earn money through the ZEEF Shareasale affiliate program and I’m also able to earn through my own affiliate links that I use on my ZEEF page too.

ZEEF has a featureset that I haven’t found elsewhere in a directory, which makes ZEEF a very important place for me to curate content and to host information attributed to my own brand and website.

How often do you use ZEEF and why?

I have used ZEEF as a way of brainstorming new topics that I can use in my blogging and I’m always curious to see if people are looking at the information that is on my page too, so I return to view stats as well. With the quality of information that can be found on ZEEF, it’s an ideal place to return to when I’m attempting to search for information that I could potentially write about in future blog posts or share on my Twitter page or on my Ello page as well.

Do you understand what ZEEF is aiming to achieve?

After reading about Klaas Joosten, ZEEF founder, I agree that there has to be a way to find quality information online and doing it through search engine algorithms has had some success, but certainly has a lot of work left to do to truly be successful through such means. There’s a lot to be said about putting information in front of people and giving them the opportunity to determine what is quality and what is not and ZEEF is taking on that challenge meaningfully. Their work will lead to a better online experience and a more trusted arena for the information that people consume everyday.

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