Philip Sonneveldt is a SEA/SEM Consultant at Traffic Builders B.V. – one of the Dutch leading online marketing agencies. He created on ZEEF a page about ‘Men’s Clothing‘. Maud Sztern contacted Philip and asked him to share his experience about ZEEF.
How did you find out about ZEEF.com?
One of my best friends is a close friend to Frido van Driem and told me about ZEEF. I was interested to get to know the platform and thought it would be nice to create my own page.
What was your initial reaction to ZEEF?
I immediately thought about Startpagina.nl. Which was very popular in the Netherlands in the early days of the internet. I quickly learned that ZEEF is very different.
What are the benefits of using ZEEF.com for you?
Well it’s a combination between my own bookmark-page and the fun to share it with others. A lot of friends always said that I should start my own blog about wearable men’s fashion and I thought ZEEF was the perfect platform to start with. Oh, and soon I’m launching a new ZEEF page about Search Engine Advertising.
How was the process of creating a ZEEF page?
I thought It was very easy to start. I immediately thought about the blocks I wanted to create. Next minute I was starting to fill the blocks with content I liked. Although, sometimes I struggle in which block certain content suits more. I mean, a sneaker webshop also fits the blocks webshops and sneakers.
What improvements would you like to see?
Sometimes you feel the platform is fairly new. For example: I get the same e-mail every week that tells me that some links are broken. I always check, but they just work correctly. Although I don’t mind, maybe some people will. And last week I was checking my overall statistics and the website was loading for quite some while and eventually crashed. I tried it several times, but I didn’t got it working. Once again: I don’t mind but those are little improvements that could satisfy users even more. Overall I think the UI is quite okay.
Was it clear what all the products of ZEEF were?
Is it clear that you are rewarded for your curation efforts?
Yes, but I find that a bit contradictory. I mean ZEEF is, well… a little bit (or the alternative) against overpowered ads/serp’s that you see on Google/Bing now-a-days (guilty, I’m sorry). And with this basic affiliate/commission structure, curators will place links where they are getting paid for maybe higher in blocks then they would without. This is in fact also the basic with SEO now-a-days: the more you pay an agency, the faster (or more likely) you will rank. Once again: I don’t mind, but maybe links with the highest commissions are getting placed higher in blocks then people would without this payment-system. And I thought ZEEF was about relevance without interfering with commercial purposes!
Do you have any questions?
Not for now, keep up the good work guys (and girls)!