interview Philip Sonneveldt

Interview With ¨Men´s clothing¨ Curator : Phillip Sonneveldt

Philip Sonneveldt is a SEA/SEM Consultant at Traffic Builders B.V. – one of the Dutch leading online marketing agencies. He created on ZEEF a page about ‘Men’s Clothing‘. Maud Sztern contacted Philip and asked him to share his experience about ZEEF.

How did you find out about

One of my best friends is a close friend to Frido van Driem and told me about ZEEF. I was interested to get to know the platform and thought it would be nice to create my own page.

What was your initial reaction to ZEEF?

I immediately thought about Which was very popular in the Netherlands in the early days of the internet. I quickly learned that ZEEF is very different.

What are the benefits of using for you?

Well it’s a combination between my own bookmark-page and the fun to share it with others. A lot of friends always said that I should start my own blog about wearable men’s fashion and I thought ZEEF was the perfect platform to start with. Oh, and soon I’m launching a new ZEEF page about Search Engine Advertising.

How was the process of creating a ZEEF page?

I thought It was very easy to start. I immediately thought about the blocks I wanted to create. Next minute I was starting to fill the blocks with content I liked. Although, sometimes I struggle in which block certain content suits more. I mean, a sneaker webshop also fits the blocks webshops and sneakers.

What improvements would you like to see?

Sometimes you feel the platform is fairly new. For example: I get the same e-mail every week that tells me that some links are broken. I always check, but they just work correctly. Although I don’t mind, maybe some people will. And last week I was checking my overall statistics and the website was loading for quite some while and eventually crashed. I tried it several times, but I didn’t got it working. Once again: I don’t mind but those are little improvements that could satisfy users even more. Overall I think the UI is quite okay.

Was it clear what all the products of ZEEF were?

Yes, very!

Is it clear that you are rewarded for your curation efforts?

Yes, but I find that a bit contradictory. I mean ZEEF is, well… a little bit (or the alternative) against overpowered ads/serp’s that you see on Google/Bing now-a-days (guilty, I’m sorry). And with this basic affiliate/commission structure, curators will place links where they are getting paid for maybe higher in blocks then they would without. This is in fact also the basic with SEO now-a-days: the more you pay an agency, the faster (or more likely) you will rank. Once again: I don’t mind, but maybe links with the highest commissions are getting placed higher in blocks then people would without this payment-system. And I thought ZEEF was about relevance without interfering with commercial purposes!

Do you have any questions?

Not for now, keep up the good work guys (and girls)!

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