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ZEEF: A Comparison with Google :)

Today the search industry is being dominated by one company: Google. Since we believe the future of search will be something along the lines of Yahoo directories + Google, we think ZEEF has a shot of becoming as popular as Yahoo was.

We know that this is quite ambitious but we have made a comparison between ZEEF and Google to show you the differences and point out why we believe we are better. First of all, we use human knowledge to rank our search results instead of algorithm. Next, in terms of key personnel, we have Jan which is an equivalent to having 1.000 Google top employees. Furthermore, if you look at branding ZEEF is much shorter and easier to remember than Google. It takes only three fingers and 4 strokes to type in our domain name instead of four fingers and 6 strokes.

The biggest difference is in advertising. Google hunts and tracks you down to provide Ads based on your browsing history. This can be very irritating, especially if you accidentally clicked on persian-women-dating.com. We provide advertisements, our widgets, based on the content you are visiting and reading.  So if you visit a website about travel, we will show you relevant travel ads. Simple and easy to understand.

Finally, at ZEEF everything is about passion and following your heart. At Google their motto is “don’t be evil”. Which kind of like suggest they are evil and have to remind themselves not to be… Anyway, below you will find a full comparison between ZEEF and Google. Hope you like it!

ZEEF

Google

Ranking/ scaling:

People

Algorithm

Company size:

Small

Big

We have:

Jan

They don’t

Domain name:

Shorter

Longer

Expenditures:

Low

High

Similar websites:

Have

Don’t

Categories:

Yes

No

We can use:

Google API

….?

CPA/CPL:

All Affiliate Networks

Only Google system

User interface:

Icons

Text

Bloggers can exclude / include advertisers:

We can

They don’t

Advertising:

We make sense

Adsense

Motto:

Passion

Don’t be evil

Tagline:                                                       

Filtering the World’s Information

Organising the World’s Information

 

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