A while ago one of the leading affiliate marketing experts, Geno Prussakov, referred in one of his blogs “A need for affiliate “Super Aggregator”? to an earlier blog post written by another affiliate guru Frank Watson (“The future of affiliate marketing”).
An interesting quote that caught our attention in this post was:
For maximum effectiveness, the aggregator would need to have the ability of AdSense to intuit the message on the publishers pages and combine the source of the traffic (search terms would impact on conversion as well as the message that brought them). They would also work with the vendors to find the best fit for their various offers, or work with them to develop better ones.
Geno closes his post by asking his readers if they would use a ‘super aggregator’ if one existed. Remember when you were young and your teacher asked a question which only you knew the answer to, but you couldn’t wait to shout the answer… well when we read the part ‘if one existed’, we suddenly had the urge to shout the answer our ourselves.
It’s not that we’re getting too big for our boots, but we think that with our ZEEF platform we come very close to be able to fulfill the role of being a ‘super aggregator’.
Let us explain;
In regard to the part that a ‘super aggregator’ must have the ability like AdSense has on the pages of affiliates and combine the source of the traffic, we do offer a feature that offers exactly this. We offer a feature called Embedded Link Blocks. These blocks are dynamic link blocks that publishers can manage on their ZEEF page and paste/integrate on their own website or blog. The links can be ranked by the expert or automatically ranked in order of click rate. Every time any changes are made in the blocks this automatically changes along in the affiliate blocks on the publishers website.
On the other hand, meeting the needs of advertisers/vendors to find the best fit for their various offers, we can surely say that we cover that as well. Advertisers can create a company page like apple.zeef.com for free. On their page they can monetize a categorized link overview of all the products they offer.
Our dashboard provides a clear overview with many kinds of statistics to help advertisers improve their strategy where needed in order to run a most successful campaign. An additional benefit for merchants is that they can use their page as their company’s site map.
To summarize, we can:
– offer advertisers a platform where they can display all their product links on their own company page.
– operate as a super affiliate for advertisers by driving highly converting quality traffic to their page due to expert ranked links.
– offer affiliates the option to include a dynamic link block (AdSense like) of relevant expert ranked affiliate links to monetize them on their website/blog.
– provide affiliates a free (additional) platform in order to create an expert page where they can monetize their links.